YOUR INFORMATION, HANDLED WITH CARE
Privacy Policy
This policy explains what information Verve Looms collects, why we use it, and the choices you have when you visit our website, place an order, join the early list, contact us, or voluntarily share a family story.
Last updated: September 30, 2026
Data controller. Shanghai Shengtu Hengzhuo International Trade Co., Ltd., with its business address at 20th Floor, No. 149 Youcheng Road, Pudong New Area, Shanghai, China, operates Verve Looms and is the principal controller described in this policy. Verve Looms offers products and services to customers including in the United States and Europe.
Information we collect
We collect information you provide when you place an order, create an account, join our early list or newsletter, contact customer care, or otherwise interact with Verve Looms. This may include your name, email address, telephone number, billing and delivery address, account details, order history, messages and preferences.
Payment-card details are handled by the payment provider selected at checkout. We generally receive transaction status and limited payment information rather than your complete card number.
If you choose to use Share the Story or another contribution feature, we may receive the story, photograph, video, audio recording, caption, names or other information you submit. We also receive routine technical information such as IP address, browser and device information, referring pages, cookie identifiers and website activity.
How we use information
- To process orders, payments, delivery, returns and customer-service requests.
- To operate accounts, remember preferences and maintain the website.
- To administer voluntary story submissions and any related reward or credit.
- To send marketing only where you have opted in, and to record your preferences.
- To understand website performance, prevent fraud, protect security and meet legal obligations.
Where applicable law requires a legal basis, we rely on performance of a contract, legitimate interests, consent and/or compliance with law, depending on the activity.
Stories, photographs and family content
Please submit only content you have the right and authority to share. If a submission identifies or depicts another person—especially a child—you should have the necessary permission from that person, parent or guardian.
Submitting a story does not automatically give Verve Looms permission to publish it. If we would like to feature, reproduce or publicly share your words, image, video or audio, we will request separate, clear permission and explain the intended use.
We may use submitted information to review the contribution, contact you about it, administer a stated reward and keep appropriate records. You may ask us to remove an unpublished submission by using our contact page, subject to legal or operational retention needs.
Retention and security
We keep information only for as long as reasonably needed for the purpose collected, including order fulfilment, customer support, accounting, fraud prevention, dispute resolution and legal obligations. Retention periods vary by record type and applicable law.
We use reasonable administrative, technical and organisational safeguards. No online system is completely secure, so please avoid sending irreplaceable originals or unnecessary sensitive information.
Your choices and rights
You can unsubscribe from marketing using the link in an email. Depending on where you live and applicable law, you may also have rights to request access, correction, deletion, restriction, portability or objection, and to withdraw consent. These rights may have lawful limits or verification requirements.
To make a request, use our contact page. We may need information to verify your identity and locate the relevant records.
Children's privacy
Our website and products are directed to adults and are not intended for children to use independently. We do not knowingly seek personal information directly from children.
An adult who submits a child’s photograph, recording or story must have the authority and appropriate consent to do so. If you believe a child’s information was provided improperly, please contact us so we can review and, where appropriate, remove it.
International transfers
Personal information may be processed in China and in other countries where our service providers operate, including the United States and countries in Europe. Where applicable law requires safeguards for an international transfer, we and our service providers use measures appropriate to the relevant transfer, which may include contractual protections and other recognized safeguards. You may contact us for information about safeguards relevant to your personal information.
Changes to this policy
We may update this policy when our products, services or legal obligations change. The revised version will show a new update date. Material changes may also be highlighted through the website or another appropriate notice.
Keeping this policy current. We periodically review our data flows, service providers and cookie configuration and update this policy when material changes occur.
Contact
Questions, privacy requests or concerns can be sent through our contact page. Please do not include passwords, full payment-card numbers or other unnecessary sensitive information.